The roadrunner cartoons, which began in the 1940's, have kept up "Acme's" currency as a generic name long after most of us have forgotten about the Sears catalogue.
ACME stands for 1) Another Cute Mans Ear 2) A Chinese Marketing Executive 3) Anything Crazy Men Expect 4) And anything else all the stuffed shirts above want it to mean, it can mean whatever you want it to mean.
While he is generally silent in the Coyote-Road Runner shorts, he speaks with a refined accent in these solo outings (except for Hare-Breadth Hurry), beginning with 1952's Operation: Rabbit, introducing himself as "Wile E.
Coyote — Genius", voiced with an upper-class accent by Mel Blanc.
Instead of his species' animal instincts, the Coyote uses absurdly complex contraptions (sometimes in the manner of Rube Goldberg) to pursue his prey, which comically backfire with the Coyote often getting injured in slapstick fashion.
One running gag involves the Coyote trying in vain to shield himself with a little parasol against a great falling boulder that is about to crush him.
the Dehydrated Boulders, Bat-Man Outfit, Rocket Sled, Jet Powered Roller Skates, or Earthquake Pills).Its closeness to the beginning of an alphabetical list may have meant that at one time it was quite popular, as with "A1 Car Hire" today, or with the high prevalence of names beginning with the letter "a" preferred by publishers.The Sears-Roebuck "Wish Book," an enormous mail-order catalogue that was a fixture in many American households at the turn of the century, called its in-house line of products "Acme." (Probably for the reason cited above by several people, suggesting the peak of quality; maybe the word didn't sound so archaic then.) So it became well-known as a semi-generic brand name, and Warner Brothers started using the "Acme" brand name in its cartoons in the 1930's.It was originally meant to parody chase cartoons like Tom and Jerry, but became popular in its own right.The Coyote appears separately as an occasional antagonist of Bugs Bunny in five shorts from 1952 to 1963: Operation: Rabbit, To Hare Is Human, Rabbit's Feat, Compressed Hare, and Hare-Breadth Hurry.