Anyone using Facebook's dating feature would have the option to "unlock" their profile — making it visible to other people attending an upcoming event.
The social media giant will announce a launch date for the feature later this year, Cox said.
Facebook officials said the company wants to bolster its platform as a user-friendly dating destination, adding that they’ve been interested in the idea for years and began building the service over the last six months.
Many people were already using Facebook for dating, officials said, and they want to support that in a safe way.
Facebook officials said they are taking safety and privacy issues seriously and moving cautiously into the dating scene.
Even as they were planning for chief executive Mark Zuckerberg to announce the new dating service onstage Tuesday, officials said they were busy thinking about how it might be abused.
Christopher Wylie, the key whistleblower in the Cambridge Analytica data harvesting case, tweeted derisively about the plans.
Many dating services, including Tinder, Hinge, Coffee Meets Bagel, and the League, enable or require people to log in with Facebook and were able to grow by mining Facebook’s social network.
But they draw a line between their business — selling subscriptions or upgrades like Tinder’s “Super Like” — and Facebook’s matchmaking service, which they say will morph to appease the social giant’s advertiser clientele.
On the heels of the announcement, stock in Match Group — the company that owns Match, Tinder and other dating apps — dropped as much as 21 percent, while IAC, Match's parent company, dipped nearly 14 percent.
(Facebook's stock took a hit in the immediate aftermath of the Cambridge scandal, but it has rebounded in recent weeks.)In a statement, IAC CEO Joey Levin struck a defiant tone and even took a shot at Facebook's troubles with Russian disinformation during the 2016 election."Come on in.