singer-songwriter, actor, record producer and model. In 2003, he released his debut album, Gameface, under Universal Records.The album was certified Platinum by the Philippine Association of the Record Industry (PARI), receiving numerous awards and earning him the number one single, "Bakit Pa Ba." Jay R was dubbed as "R&B Prince" in his early career and was often partnered with Kyla (then known as the "R&B Princess").His first album, entitled Gameface, consists of twelve tracks, containing two original Tagalog songs—"Kaibigan", written by his sister Jhing Sillona, and "Bakit Pa Ba", written by Vehnee Saturno.Most of the other songs on the album are R&B cuts, and were co-written by him.They would do gigs in Los Angeles, San Francisco, and Michigan.He was also the lead singer, with his sister Jhing, of another band that was led by his uncle, Robert Sillona, called The Howlers.He also did back-up vocals for major artists, whose albums were released in the United States, Latin America, the Philippines, and other territories.Later, he started co-writing songs with international artists.
He covered the Billy Joel original "Just the Way You Are" in a whole different arrangement."Hey Ma" was sent to radio in 2006 to boost up album sales and popularity, but it failed to make an impact to the public.The album received positive reviews, with Titik Pilipino stating "I can't find a bad word for Jay R (the artist and the album) because he and his album are good".Following the first single, he released a Tagalog ballad penned by Vehnee Saturno, entitled "Bakit Pa Ba".It became the biggest hit not only from the album, but also from the artist.