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(It should be noted that implementation of this requirement began in late 1934, so some bottles made that year will have the noted embossing.) This regulation was repealed in 1964 giving an effective dating tool of 1935 to the mid 1960s for this diagnostic feature (Munsey 1970).Be aware however that for some years after 1964 liquor could still be found in bottles with this embossing since not all liquor producers switched immediately to new bottles due to the expense of new molds or to deplete an existing supply of bottles (Ferraro 1966).

This embossing was required on all liquor bottles sold in the U. To quote an important work on the subject: "For many observers of American Life the Temperance movement is evidence for an excessive moral perfectionism and an overly legalistic bent to American culture." This is a pervasive thread that still exists in current American politics and culture in aspects of human behavior well beyond just alcohol (Gusfield 1970).) during the early 1900s, it's primary intent was medicinal though undoubtedly many people who used this very popular product did not have self-medication in mind (American Medical Assoc. In addition, various straight liquors were thought to be therapeutic for various ills - gin for the kidneys, rum as a cure for bronchitis, and Rock and Rye for the symptoms of the common cold (Powers 1998).Whiskey was often labeled as - and sometimes even embossed - "For Medicinal Purposes Only" as early as the mid-19th century - long before National Prohibition took effect in January of 1920 (Wilson & Wilson 1968).With repeal, liquor was required to be sold only in bottles; bulk sales in casks was prohibited in an attempt to exert tighter controls and prevent a resurgence of anything resembling the old time saloon.In January of 1935,- federal legislation took effect prohibiting the resale or use of used liquor bottles and required that the following statement be embossed on them: FEDERAL LAW FORBIDS SALE OR RE-USE OF THIS BOTTLE (Busch 1987); see the picture to the above right.

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