In July 2016, Snapchat introduced a new, optional feature known as "Memories".Memories allows snaps and story posts to be saved into a private storage area, where they can be viewed alongside other photos stored on the device, as well as edited and published as snaps, story posts, or messages.
Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.
A feature known as "Geofilters" was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.
Snapchat users can design and submit their own "Geofilters" to be used on the app.
On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.